Before you jump into any investment, make sure you know and understand the product you are investing in. Never invest in something you do not know or understand. Thoroughly evaluate the investment product or service. Do your research, gather facts, assess the product’s suitability versus your risk and return expectations, understand the product’s key features, fees, commissions, benefits and risks. Spend as much time as you can, reading about the investment alternatives and the larger economy in general. Whether you work with investment professionals or on your own, it is wise to do your homework. Research is part of an investor’s due diligence.
